I’ve been working with White Shark Media for some time now. Long enough that I wanted to put into words exactly why they have my loyalty. It’s not a term I use lightly. But at the same time, it demonstrates the real differences between White Shark Media and their competition. When I talk about White Shark Media I don’t find myself thinking of it as a corporate entity. Instead, I think about conversations I’ve had with individuals there. Right from the start I’ve always been aware of the people working behind the scenes.
I wasn’t even quite sure if I could benefit from their help at the beginning. I think that like many, I’d simply gotten used to my low performance with adwords. I knew that it could pay off in some big ways for a company. But at the same time I thought there was an element of timing about it. It’s all too easy to think that people who started using it earlier would have an automatic advantage which the rest of us could never quite reach.
Right from the start it became obvious just how wrong I was. I started out simply talking to a representative over the phone. That kind of one on one interaction matters. But it was just as important to me that I could see real involvement. While I was speaking with the representative it was clear that they really cared. They were going over my site with a clarity and skill which I’d never even been able to manage when I worked on it. They offered suggestions and questions in a way that made me realize that they really cared about how well I was doing.
That concern prompted me to give White Shark Media a chance. And those experiences really did set the tone for my work with them. People are important to me, and it’s part of why I went into business for myself in the first place. I knew that I had something to offer to the world that could make it a better place.
I wanted to help people, and I knew that empathy was one of the most powerful tools of the businessworld. People who care about people are driven to push themselves to the next level. Not to mention the fact that they’re capable of offering and receiving loyalty. That’s why it didn’t come as a surprise to me when I saw that they were able to push my adword results upward in a short period of time. And that upward growth has never stopped. And I know it’s because White Shark Media is a company that really cares about the people they work with.