Breakfast Cereal Titan Kellogg Is Replaced In New York City’s Public Schools By An Eight-Year-Old Breakfast Startup

Kellogg has been in the cereal making business for decades. Breakfast cereals have always been a mainstay in the American diet, even though they are heavily laced with sugar. Kids and parents buy Kellogg, General Mills, and Post products because they are quick alternatives to fixing a healthy meal in the morning. Even the New York public school system provided Kellogg and other conventional cereals on their free lunch menu, but New York has finally been struck with the less sugar, less sodium bug. Kellogg products are being replaced by Back to the Roots products, according to an article published by the New York Times.



Back to the Roots is an Oakland-based cereal maker that offers low sugar, low sodium, and a higher concentration of whole grains in their products. The company has been trying to get New York City public schools on their customer list for more than a year. When Kellogg discontinued two Kashi products from the public school menu, the school system decided to replace them with Back to the Roots cereal. The reason was obvious. Back to the Roots cereals contain organic ingredients, and they have more nutritional value. More than 245,000 students in New York public schools now have a choice. There are two Back to the Roots nutritional cereals on the menu along with cereals from Post, Kellogg, and General Mills.



The difference between one Back to the Roots cereal called Cinnamon Clusters and Kellogg Frosted Mini-Wheats is eye-opening. Cinnamon Clusters have half the sugar and four-fifths as many calories. It is certified organic and has no preservatives or added vitamins. The public school system in New York is under pressure to reduce costs as well as add natural products to the menu and Back to the Roots products help achieve that goal.



Congress passed the Healthy, Hunger-Free Kids Act seven years ago. The New York City school system switch to Back to the Roots is the first significant change in the school meal program since then. The Healthy, Hunger-Free Kids law updated nutritional guidelines that school districts must meet in order to qualify for federal subsidies. Schools are also required to ban candy, soda, and other junk food from their menus.