Don Ressler and Adam Goldenberg are both excellent entrepreneurs with a stellar track record. At just the age of 15, Adam had founded his first company by the name Gamers Alliance, which was later sold to Intermix Media in 1999. They met at Intermix where Don was an entrepreneur and an expert in brand building. Don had also sold his company and had helped firms make over 1 billion dollars in sales. Their first endeavor was an e-commerce incubator program. They aimed to merge cutting edge fashion and social interaction at an affordable price. They called their new firm Intelligent Beauty.
JustFab was a result of a significant expansion of Intelligent Beauty. Ressler and Goldenberg knew that for fashion to work online, it had to be extremely social, engaging and at the same time fun. They created JustFab to enable their people to get a selection of their best clothes made to fit their customized needs. After they launched JustFab, they have made remarkable steps as a fashion firm.
JustFab has also acquired five other online subscription service brands which include FabKids, Fabletics, and ShoeDazzle. FabKids is a company that is more focused on children’s fashion on YouTube, despite the similarity in their names the companies had no prior association whatsoever. Fabletics was launched with the help of Kate Hudson. The firm was focused on filling the market niche in the active wear sector. They formed Fabletics to provide quality and stylish gear at an affordable price.
JustFab has now acquired a new headquarters in El Segundo, CA. The 97,000 square feet campus is to house all the corporations affiliated with JustFab Inc.. this is a perfect location for a fashion firm due for to its vantage position. JustFab has grown quite expansively in its short lifespan. They have been able to expand to become an international company serving markets on techstyle.com across Canada, Germany, and the United Kingdom. They have six brick and mortar locations as of today. JustFab has also announced to open about 100 new stores in the next five years.
The men behind the success of Fabletics are creative and dedicated. With a team of like-minded associates, they have been able to actualize that the dream of an ideal online marketplace. They have come up with an all-inclusive brand which provides quality products at affordable prices. Don Ressler and Adam Goldenberg have shown outstanding competence and creativity. They have revolutionized fashion and offered a perfect platform for clients to shop and interact as they stay fit, and good looking all the times.