Working Together – The Future of Fashion and Technology

The fashion industry is a rapidly changing industry. Fads go in and out and the styles are always updated to stay “current.” In the same way, technology is changing even faster. In the 80’s people played their music on cassette tapes with boom boxes, then to the 90’s to CD’s, and now we are into iPods, iTunes, and Pandora. Christopher Burch sees how fashion and technology are growing together and how fashion designers are entertwining these two areas for new top-of-the-line products. Anouk Wipprecht, a Dutch designer, has designed a drink-making dress. Others have combined the two as a form of protection, for example, Ashwin Rajan and Kevin Cannon, who created the Frontline Gloves. These allow firefighters to let each other know valuable information via hand gestures. Designers are also using fashion and technology together for creating energy, such as Soledad Martin who is currently designing a pair of shoes that can charge a cell phone while walking. It is exciting to see how fashion and technology and help each other out and work together. They can grow make life more interesting and creative please while serving a purpose of safety, comfort, and protection.

 

Chris Burch is the founder and CEO of Burch Creative Capital and co-founder of Tory Burch LLC. He is well-known as an investor in the world of fashion and real estate. A Pennsylvania native, he began as a college freshman at Ithaca college where he started the company “Eagle’s Eye Apparel” with his brother. Selling sweaters on campus, he reached out to other college campuses as well, and then to retail stores. The company expanded to $140 million in sales and the brand ended in 1998 at a value of $60 million. In 2004, He helped his wife launch Tory Burch fashion label, and then established J. Christopher Capital LLC in 2008, which is now known as Burch Creative Capital. In 2011, he launched C. Wonder, featuring home decor, apparel, and accessories.

 

After almost 30 years in the fashion world, Burch decided to expand to real estate and partnered with architect Philippe Star, and hotel designer Alan Faena to develop a luxury hotel in Buenos Aires. He continued to invest in technology, being one of the earliest investors in the Internet IPO for Internet Capital Group, Aliph, and Powermat. His investments include well known names like Ellen DeGeneres and Voss bottled water. He was featured in Forbes Magazine annual “The World’s Billionaires” issue in 2013.