Doe Deer Shares Her Secret To Success

We all have a dream inside of us. With the many obstacles in life, living our dreams can seem impossible at times. With her bubbly personality and unique sense of style, makeup enthusiast and entrepreneur Doe Deere share a few secrets to her success.


Crowned by her fans and followers as the “Queen of Unicorns”, Doe Deere is the founder of Lime Crime, a vibrant and successful cosmetic brand. Born and raised in Russia, Deere moved to the United States at the age of 17 with hopes of becoming a musician. With her love for music, came a love for art and make-up. Fining it difficult to find colors that matched her style and personality served as inspiration for her to create her own line of products, just for the wild and free.


Always staying true to herself, Deere says her key to success as to simply follow her heart. Everyone has something that they are passionate about, and that passion is what helps build the foundation for success. By combining her love for makeup with her experiences in finding options that matched her style, she has formed an army of loyal followers, who she often refers to as unicorns.


Lime Crime is meant to help empower all make-up lovers freely express themselves. Deere admits that make-up had given her the freedom and ability to truly express herself, and hopes that Lime Crime can help others do the same. With so many options for typical makeup colors in the market, Lime Crime has changed the came. Gone are the days when you had to settle for that almost-there lipstick Lime Crime cosmetics offers a variety of vibrant and unique lip colors, eyeshadows, highlighters and hair color.

Lime Crime cosmetics is truly an inspiration and a great addition to the make-up industry.


In addition to introducing unique color palettes to the market, Lime Crime is also animal-friendly. All Lime Crime products are certified vegan and cruelty-free, and ingredients are never tested on animals. The brand’s employees also frequently participate in pet adoption and fostering of animals who need a little TLC. Learn more:


Doe Deere Has Released Kitty Bundles To Help Street Cats Find Loving Homes

Lime Crime is now offering Kitty Bundles. As the company’s founder, Doe Deere is donating twenty percent of the proceeds to the Kitty Bungalow. The Los Angeles organization takes in abandoned and street cats, rehabilitates them by showing them how to interact with different people, and litter box trains them. The cats are then placed for adoption. Learn more:


Lime Crime is vegan free and never tests their products using animals. The Kitty Bungalow has a place in Doe Deere’s heart so she created Kitty Bundles so she could help the organization. There are several Kitty Bundles including:


*POUNCE which includes Pom Pom and Unicorn Lipsticks Varsity

*BITE which includes Polly and the Velvetines Fetish

*MEOW which includes Cheap Thrill and Diamond Crushers Lit

*PURR which includes Happi and Metallic Matte Velvetines Lana


Headmistress Simons founded the Kitty Bungalow when she discovered several cats residing in her home. The cats continued to have kittens and she wanted to help stop their reproduction and take care of them. She finds kittens and cats on the streets and provides care until they can be placed in a loving home. Headmistress Simons works with cats that are shy, require attention, and will not allow anyone to touch them. Volunteers help her so the cats become comfortable around people and they do not use cages. Once the cats have completed the program they are adopted. The Kitty Bungalow even has programs for rehabilitated cats to trap small rodents and mice. They are funded by donations such as the one being provided by Doe Deere through Lime Crime.


Doe Deere is used to being referred to as a rebel. Her birthplace is Russia and this was where she began selling her cosmetics and fashions on eBay. She moved to New York with her parents when she was quite young and as her business expanded she decided she wanted to establish her own cosmetics company. She named her business Lime Crime because she feels wearing makeup that promotes freedom should be a crime. Since then she has received the nickname the Unicorn Queen. Her company has been successful and pictures are often posted on social media sites by her customers. They want to show the world how they have used Doe Deere’s makeup. She offers a lot of choice in bold and vivid colors to help women live fulfilling lives. Her designs are always changing and fueled by her vivid imagination. Learn more: