Vijay Eswaran is co-founder and chairman of the QI Group. The multilevel marketing giant was founded in the Philippines in 1998. Since that time it has grown to the point where it generates in excess of $750 million a year, has regional offices in Thailand, Singapore, Hong Kong and Malaysia and a presence in about 30 countries. But what has helped to endear Vijay Eswaran to the masses in India is his philanthropic endeavors. He has found both the RYTHM Foundation, QI Group’s charitable arm and his personal charitable organization, the Vijayaratnam Foundation, which he named after his father.
The charitable organizations Vijay Eswaran has created has provided support for local people and organizations in a number of areas. This reflects his passion for philanthropy and how much he cares about the people in the region. The variety of activities in which the foundations are engaged also reflect the QI Group’s commitment to corporate social responsibility. The organizations have facilitated designing and implementing a number of projects and initiatives in conjunction with the private and public sectors, civil society, as well as the wider philanthropic community. The foundations focus on community development, education, the environment and arts & culture.
Through these foundations Eswaran and the QI Group provides the resources needy communities require to achieve sustainable development. They provide the communities with both information and solutions they can use to help themselves for years to come. They support youth groups that have helped to shape and improve hundreds of children’s lives in a positive way. The Vijayaratnam Foundation pledged it would give the Malaysian Hindu Youth Organization $60,000 in 2010 towards its building fund as a way of honor the 60th anniversary of the organization which was founded in 1949. That donation will help the organization for many years to come.
The charitable foundations have helped to provide opportunities for children and adults trying to improve their quality of life by getting a better education. The Vijayaratnam Foundation alone has provided grants and loans of as much as $166,000 for 21 students to pursue tertiary education. The charitable foundations has provided aid to students so they can enroll in vocational courses. They gave $50,600 in loans to students that came from disadvantageous or troubled backgrounds that were attending the Riverbank Academy. These and other grants and loans have helped a growing number of students to get higher education.
There are a number of conservation activities taking place in communities throughout Asia that receive support from the charitable foundations. One of the most high profile program is called 1 Murid, 1 Pokok. The program was done in collaboration with the organizations Majlis Bandaraya Petaling Jaya and PPD Daerah Petaling Utama. The initiative, which was launched in 2010, chose students from 45 schools located in the Petaling Jaya district. Each of the students planted a tree close to their school and cared for it for the entire time they remained at the school. The foundations agreed to donate 6,000 trees to the project.
Arts and Culture
Art and culture play an important role in the lives of many people in the region. The charitable foundations have provided support for a variety of programs that are designed to increase art and culture appreciation among Malaysians from a number of backgrounds. These projects are create to foster mutual respect among people in the region that are multiracial and multicultural. The foundations have provided for both traditional and contemporary music, dance and the fine arts. The goal of this project is to help to promote respect for Malaysian culture and bring it to the forefront.
The work of the philanthropic foundations Vijay Eswaran created reflect his dedication to improving the quality of life for as many people as possible. It led the Asian Strategy and Leadership Institute to give him the Regional Philanthropy Lifetime Achievement award and other organizations to give him the New Global Indian Award. In response to being given these and other prestigious awards for philanthropy, Vijay Eswaran said he was ‘deeply humbled’ by the honor. He explained the importance of charity and service to others was instilled in him by his parents when he was a child. Follow Vijay on Facebook for more background on this important entrepreneur.