How Bob Reina Went From Being A Cop To Selling Online Video Products

As the founder and chief executive officer of Talk Fusion, Bob Reina has found great success coming up with a new way for businesses to market their products and services to consumers. The flagship product his company offers is Video Email where companies can send an email to customers that plays a video within it. A video is the most attractive way to market things to consumers as it is the most captivating way to get a consumers attention.

Bob Reina started out his professional career as a police officer. He wanted to come up with a way to make more money and have a more satisfying career. He began to look for opportunities in the direct selling industry where he could open a successful company. He became a top producer for a number of companies in this industry such as Alliance USA and Travel Reaction. Unfortunately, he couldn’t come up with one of these positions that would work over the long haul. This included his company Cash Card Worldwide and serving on the advisory board of other companies.

It was in 2004 that the idea of Video Email first germinated. Bob Reina wanted to email a 10-second long email to some friends of his. His provider, America Online, said that this wasn’t something that could be done. He thought otherwise and after contacting another friend who was in IT together they came up with what would in 2007 be Talk Fusion’s first product.

One of the things about the direct selling industry that Bob Reina never liked was that it takes awhile at these types of companies to get your compensation. To address this he created the industry’s first Instant Pay Plan. Under this plan the people who he pays commissions to for selling Talk Fusion products receive their pay immediately.

Over the years Bob Reina has given back in a number of ways. His favorite issues are related to animals. He was responsible for the Hillsborough County Sheriff’s Office in Florida getting a new dog in its K-9 unit. He also donates quite a bit to the Humane Society of Tampa Bay. Learn more: https://www.linkedin.com/company/talk-fusion-corporate