Doe Deer Shares Her Secret To Success

We all have a dream inside of us. With the many obstacles in life, living our dreams can seem impossible at times. With her bubbly personality and unique sense of style, makeup enthusiast and entrepreneur Doe Deere share a few secrets to her success.


Crowned by her fans and followers as the “Queen of Unicorns”, Doe Deere is the founder of Lime Crime, a vibrant and successful cosmetic brand. Born and raised in Russia, Deere moved to the United States at the age of 17 with hopes of becoming a musician. With her love for music, came a love for art and make-up. Fining it difficult to find colors that matched her style and personality served as inspiration for her to create her own line of products, just for the wild and free.


Always staying true to herself, Deere says her key to success as to simply follow her heart. Everyone has something that they are passionate about, and that passion is what helps build the foundation for success. By combining her love for makeup with her experiences in finding options that matched her style, she has formed an army of loyal followers, who she often refers to as unicorns.


Lime Crime is meant to help empower all make-up lovers freely express themselves. Deere admits that make-up had given her the freedom and ability to truly express herself, and hopes that Lime Crime can help others do the same. With so many options for typical makeup colors in the market, Lime Crime has changed the came. Gone are the days when you had to settle for that almost-there lipstick Lime Crime cosmetics offers a variety of vibrant and unique lip colors, eyeshadows, highlighters and hair color.

Lime Crime cosmetics is truly an inspiration and a great addition to the make-up industry.


In addition to introducing unique color palettes to the market, Lime Crime is also animal-friendly. All Lime Crime products are certified vegan and cruelty-free, and ingredients are never tested on animals. The brand’s employees also frequently participate in pet adoption and fostering of animals who need a little TLC. Learn more:


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