Leading Australian lingerie retailer Honey Birdette has launched a dedicated e-commerce site for its U.S customers. It has also unveiled its plans to increase its United Kingdom retail outlets from the current number of three to 40 before the end of 2018. The company also has plans to open retail stores in the United States as well. Last year, the company opened a store at Covent Garden in London – its first location outside Australia – and quickly followed it up by opening two more stores in Westfield White city and Victoria Gate in Leeds.
Increased US Business behind the Opening of Its New Site
Honey Birdette, which was founded in 2006 by Eloise Monaghan and a friend in Brisbane, decided to launch the United States e-commerce website after enjoying an increase of 374% in the U.S sales in the last one year. According to Monaghan, the company’s new platform will enhance consumers’ shopping experience by enabling faster deliveries, and extensive product range and simpler returns. The company now says that it plans to open ten more stores at strategic locations in the U.K, including Leeds, Liverpool, Newcastle and Westfield Stratford. The target is to hit a total of 40 stores before the end of next year. In Australia, the company has a total of 55 stores, and it is sizing up some premium locations all over Europe.
About The Company
Honey Birdette is a seller of upmarket bedroom accessories and lingerie and was the brainchild of Monaghan and her friend Janelle Barboza, who has since left the company. The idea to launch the company was born when the two were visiting an adult store and found a hen-party in progress. They felt that women needed a better environment where they can purchase their lingerie instead of stores that were full of men purchasing hardcore adult material.
The Honey Birdette Experience
Honey Birdette provides its customers with boutiques, which are sensual, flirty and playful, designed in lush décor and with champagne at hand. The Honey Birdette store workers are known as Honeys and are always on hand to chat up customers and offer help. Their pin up looks, love of showbiz and razzle-dazzle give the stores the kind of playful energy that competitors lack.
Find more “Honey’s” on Instagram @honeybirdette