New York City’s Harlem neighborhood is the home of the famous Apollo Theater and several other well-known businesses. Just like other New York neighborhood, Harlem has gone through a series of ups and downs, over the last 20 years. But Harlem made a comeback. Old buildings are being renovated, and people of all ethnicities are moving in. The real estate business is on fire in Harlem, and because of the renewed interest, South Harlem has a new name. Realtors now called the area between 110th and 125th street, SOHA. Just like the area South of Houston Street is called SOHO, and the area north of Hudson Street is called NOHO, Harlem is now officially an acronym. Apartments in SOHO are selling for $600,000 and renting for more than $3,800 a month, according to an article published by nbcnewyork.com.
Not everyone is happy about the name change, however. Some real estate agents say the name change is disrespectful. Residents of the community also oppose the name. Residents say the name could ruin the culture of the neighborhood. Making Harlem an acronym is more of a trend than a compliment, according to some residents.
The New York City real estate business is famous for renaming areas of the city with acronyms. Real estate agents tried to rename one area of the Bronx, “The Piano District,” but that handle didn’t stick. But acronyms like BoCoCa the Boerum Hill, Cobble Hill, Carroll Gardens area, and Rambo, which is the area “right around the Manhattan Bridge overpass,” and LoDel, the area below Delancey Street, are now part of New York’s real estate language.
The trend to rename certain areas in American cities is not a New York City exclusive. Other cities around the country are going through the same name changing experience. Nashville, Tennessee is one of the country’s fastest growing cities, and old downtown neighborhoods are being renamed because of the real estate boom. Parts of the city of Atlanta have new names, and California cities are notorious for having names for certain neighborhoods. Giving area in cities their own identity is a trend that is not going away.