What Admen Can Learn From the Great Advertising Executive, Nizan Guanaes

Marketing has served a crucial role in the business area. Through marketing, sellers can effectively compete for the attention of customers. Whether the goods or services your company sells are luxuries or necessities, you will need a strong marketing campaign to maintain a steady stream of customers.

From old-fashioned sales letters to digital marketing campaigns, marketing your business can be carried out in many ways. It is done using different marketing tactics depending on the one that suits your business. A great marketing campaign boosts the sales of your company and increases brand awareness. Failing to market your business makes it hard to find new customers hence reducing the sales of your company.

About Nizan Guanaes

Nizan Guanaes is an advertising executive who has co-founded a string of advertising agencies in Brazil. He is the co-founder and partner of ABC Group, the biggest Latin American communications group and the 19th largest communications agency in the world. Mr. Guanaes studied at Colégio Marista and graduated with a degree in business management from Universidade Federal da Bahia.

After working for several advertising agencies, Nizan established his company known as DM9DDB. Mr. Guanaes led the agency’s growth to be one of the three largest advertising agencies in Brazil. Under Nizan’s leadership, DM9DDB became the first agency to merge with YPY Group currently known as ABC Group. Mr. Guanaes is also the founding partner and president of Africa Propaganda, a well-known advertising agency in Brazil.

For more than two decades, Nizan has devoted a great part of his time to several causes related to entrepreneurship, education, and preservation of Brazil’s cultural heritage. Mr. Guanaes plays an active role as a member of Clinton Global Initiative, Women in the World Foundation, World’s Economic Forum and Endeavor. He was a key participant in the establishment of Together for Girls, an organization that addresses the issue of sexual violence against girls and women.

Evaluating the Benefits of Shared Office Spaces

Co-working is a revolutionary workplace arrangement, which involves an informal arrangement to share office space. More often than less, offices and desks are sublet to other individuals. This gives employees an ideal working environment that allows them to share the available facilities. This arrangement is particularly suitable to individuals who are running upstart ventures. Such entrepreneurs often find it difficult to lease whole office spaces. Therefore, co-working becomes a viable option to them.

Benefits of Co-Working

This arrangement makes it easy for everyone to afford office space. Shared office spaces are relatively cheaper than traditional office spaces. Businesses can save up to 75 percent of their operational costs if they opt for this arrangement. You are similarly likely to benefit from a better working arrangement if you lease a co-working office space. This is because it gives you access to prestigious business zones, which would otherwise have been unaffordable.

Co-working increases workplace scalability and flexibility. This is because you can choose from various options. Such an arrangement makes it possible for you to upgrade or downgrade to a package that suits you whenever you want. If your firm’s operations expand or shrink, you can either choose to add or remove space. When you opt for shared office spaces, you equally stand to benefit from the services of affordable non-administrative support staff.

Networking opportunities are plenty when co-working. The use of open floor plans makes it easier for workers and executives to interact and network easily. Such professional interactions make it easier for employees to come across better opportunities. More social interaction ultimately increases the overall performance of employees since they borrow ideas from fellow workmates. A diverse pool of talent similarly makes problem solving an easier undertaking.

Workville in Brief

Workville has distinguished itself as New York’s premier co-working location. It perfectly infuses luxury into the workplace environment. Workville also features shared offices, desks and move-in ready offices. Members are given the opportunity to work at stations that enhance their productivity. There are outdoor terraces, a lounge, and a café, which help alleviate stress after a long working day. Workville is conveniently located in central New York. It is served by major transport lines, which makes it accessible at all times.   Check out their Facebook for more information.


Neat Things About Panama According to Adrián José Velasquez Figueroa

One thing about Panama that not many people know is the importance of the Panama Canal to its economy. In fact, by some estimates, the Panama Canal produces about 30% of the countries revenue.

The Panama canal is 80 kilometers in length and it took 17 years to complete. It is one of the nation’s top tourist destinations for Adrián José Velasquez Figueroa because people from all over the world stop by to see it if they are visiting Panama. Most of the money generated by the Canal does not come from tourism. It actually comes from trade that passes through the canal. It is a robust center of economic activity for the region. More than 14,000 ships go through it every year when they want to travel between the Pacific Ocean and the Atlantic Ocean. These ships tend to carry massive amounts of cargo that will be sold as exports to countries around the world. The value and weight of the items being transported allow Panama to charge fees for transport through the canal. Without the Panama Canal these ships would have to travel around the tip of South America, so not only is the canal an impressive manmade structure, it is also important to the global economy at https://about.me/adrianjosevelasquezfigueroa.

Panama is also known for having rich and diverse wild-life. There are more species of bird in Panama than there are in the United States even though Panama is a much smaller country geographically on adrianjosevelasquezfigueroa.webs.com. In fact, the total number of bird species in Panama is greater than the U.S. and Canada combined. Panama’s biodiversity is truly impressive. Bird species total 970. The landscape is lush and full of forests where these exotic animals can live. There are also coastlines that serve as a natural habitat for the animals. If you visit Panama you should definitely watch the birds.

Interestingly, Panama uses the U.S. dollar as its national currency. This was done back in 1904. It’s because the U.S. and Panama have very close economic ties to each other. However, all of the money is minted within the U.S. since there are no official U.S. treasuries within the country.

Adrián José Velasquez Figueroa is one of Panama’s preeminent citizens. He is a business executive who was born in Venezuela but he decided that Panama was a land of opportunity. Adrián José Velasquez Figueroa has 5 companies all based in Panama. Figueroa is a valued member of the business community who many depend upon for advice.

Former Migrant George Soros Now Supports European Migrants With a $500 Million Donation

The billionaire investor George Soros is about to donate $500 million of his own money to help migrants and refugees around the world. Soros hopes that his donation will help raise awareness of the issues surrounding mass migration in this globalized era, as well as help promote businesses that can help migrants find meaningful and stable employment.

Soros himself knows the struggles of migration first-hand. He was born in Budapest, Hungary, in 1930 to Jewish parents. In 1944, National Socialist German forces occupied Hungary, and Soros faced discrimination from their regime. Luckily for Soros, he was able to flee to the UK and study philosophy at the London School of Economics. After years of struggle, Soros finally entered into the business world and was able to reap billions of dollars from his shrewd investments. George Soros has become one of the world’s most powerful billionaires and one of the most politically active philanthropists.

One area George Soros is keen to support with this donation is digital technology. Recent UN reports show that a refugee’s access to the Internet is just as important as their access to food and water. Internet access is tantamount to access to human rights, since with the Internet a refugee has access to legal resources. By bolstering the migrant communities’ ability to communicate, Soros believes they can better organize and make meaningful connections in their host countries.

According to the UN High Commissioner for Refugees, there are now 65 million people seeking a better life away from their home countries onCNBC. Soros wrote in a piece published by the Wall Street Journal that his $500 million is specifically tailored to help migrants arriving in Europe. The amount of migrants applying for asylum in Europe has risen to 1.3 million in recent years, and this rapid influx of migrants has become a hot button issue in European politics at http://www.nybooks.com/articles/2014/11/20/wake-up-europe/.

Soros’s announcement of this investment comes at a time when the UN is meeting to negotiate global issues in New York City. Soros hopes that his donation will help nations around the world discover the benefit migrants can have on a host country’s economy. George Soros also hopes that other investors will follow his lead and help migrant communities rise out of poverty and successfully integrate into Europe and elsewhere.

Places to Visit In Panama for Adrián José Velasquez Figueroa

Most people who visit Panama do it with the intention of seeing the great Panama canal but they stay because of the other beautiful places they discover while exploring this beautiful country. Panama is called the “Crossroads of the Americas” by many because of its position between North and South America. It is also the bridge between the Pacific Ocean and the Atlantic Ocean due to the Panama Canal. The word “panama” itself is very interesting on adrianjosevelasquezfigueroa.com. It means, “lots of fish”. It was a term that came from one of the Native peoples living in the area. Even to this day Panama is great for fishing and while you relax in one of Panama’s beautiful beaches the fish are something you should definitely try for Adrián José Velasquez Figueroa.

Panama has many beaches along its 2500km coast line. It also has more than 1000 Islands off its coast some of which you can visit. One of the most famous beaches is called Playa Las Lajas and it is 8 miles of pristine beach along the Gulf of Chiriqui on the Pacific side of Panama. It is still a rural treasure because there not many big hotel chains operating in the vicinity. http://adrianjosevelasquezfigueroa.tumblr.com/

Just 20 km from Panama City is a place called Isla Taboga according to Figueroa. It is the Panamanian people’s favorite spot for jet skiing, speed boating and going out in fishing boats. There is also a tiny village nearby that has the second oldest church in all of the western hemisphere for those who want to feel Panama’s history.

Panama’s Native people lived on many of the Islands until the Spanish Conquistadors came. Many have witnessed parts of the islands and the native culture by watching the television show Survivor which is regularly filmed in Panama. Many other tv shows who want to film in a tropical setting shoot in Panama as well.

Amador Causeway is a famous place in Panama for allowing you to travel between three different islands. It just near the Panama Canal so after you have taken in the view feel free to go Island hopping.

One of Panama’s more famous residents is Adrian Jose Velasquez Figueroa. He has long been an active member of Panama’s business elite. Adrián José Velasquez Figueroa is a successful man who is involved with many companies and he is an experienced business executive. In just 4 short years he has made a name for himself and won the respect of Panama’s business community.

More than your average bank

Dallas-based financial institution, Nexbank Capial Inc. unveiled it has increased the amount of private placement of senior notes amounting to $75 million, an increase of $25 million previously announced on March 18, 2016. Proceeds are going to be put forth to fund growth capital and general corporate purposes. Having a maturity date of March 16, 2026, the notes bear a fixed interest rate of 5.50% for five years, after that a floating interest rate based on the spread above the three-month LIBOR of 435.5 points. According to the Chief Operating Officer Matt Siekielski, this increases the total raised to $100 million of debt and equity from the last six months.

Nexbank’s primary services offered are commercial banking, mortgage banking, and investment banking serving clients nationwide. Bringing these essential methods of banking to the city of Dallas, Nexbank established in 1922 with a strong record of satisfaction and superb results. As of June 2016, assets held by Nexbank are $3.5 billion with a strong finish to the 4th quarter in 2015 Nexbank is growing at a rapid pace. Ending the year with a 42% increase in total loans up to $1.7 billion and deposits up 32% reaching $1.88 billion.

If you are looking for a change away from the conventional bank Nexbank is the place to go. Growth showing tremendous strides and all the features offered as with other larger banks Nexbank is a financial institution game changer.

Original Source:


Stephen Murray’s Contributions and Accomplishments Portray a Life Lived Well

Over more than a year since Stephen Murray CCMP Capital, the former Chief Executive Officer of CCMP Capital, his legacy and significant contributions in the hedge fund sector still raise eyebrows. He was in charge of one of the most successful private equity firms in the world, CCMP Capital.

Murray’s Academic Background

Murray was an American born on August 2, 1962. He held an undergraduate degree in economics from the renowned Boston College, where he graduated in 1984. Later in 1989, graduated from the popular Columbia Business School with a master’s degree in Business Administration. His academic background in business-related courses propelled him to the kind of status he enjoyed before his death.

Career Background and Development of CCMP Capital

Upon graduating from the Boston College, Stephen Murray CCMP Capital was fortunate to secure a spot as part of the credit analyst training program, which was created by the Manufacturers Hanover Corporation. He moved to the MH Equity Corporation, which comprised of its finance unit as well as Manufacturers Hanover Corporation’s private equity group.

In 1991, the Chemical Bank acquired the Manufacturers Hanover Corporation whereas the Chemical Venture Partners merged with MH Equity Corporation. This triggered other acquisition endeavors such as the merger between Chase Manhattan Corporation and Chemical Bank in 1996. On the other hand, the Chemical Venture Partners transitioned to Chase Capital Partners.

Read more: CCMP’s Murray dead at 52

Due to JP Morgan & Co’s acquisition in 2000, the JP Morgan Chase was founded, which later changed to JP Morgan Partners. In 2005, Murray got a spot at the JP Morgan Partners as the Head of Buyout Business. Massive business growth was experienced with the integration of other numerous private equity entities including Hambrecht & Quist, The Beacon Group, Robert Fleming & Co as well as Manufacturers Hanover Corporation.

In March 2005, the JP Morgan Partners announced a spinout from the JP Morgan Chase, which culminated successfully on July 31, 2006. This triggered the inception of CCMP Capital, with Murray as its CEO and President. Stephen Murray CCMP Capital is an acronym that stands for predecessor firms such as the Chemical and JP Morgan Partners. Murray was significantly involved in the formation of CCMP Capital as a co-founder.

Board Membership and Philanthropic Endeavors

Before his death, Murray served as a board member to numerous companies including Pinnacle Foods, Aramark, The Vitamin Shoppe, AMC Entertainment and Warner Chilcott. In addition, he was a charitable giver who supported a myriad of foundations including the Make-A-Wish Foundation, Columbia Business School, and Lower Fairfield County’s Food Bank.

Learn more about Stephen Murray CCMP Capital: http://patch.com/connecticut/stamford/stephen-p-murray-52-financial-executive-stamford-resident-vice-chair-boston-college-board-trustees

A Business has to Control their Brand’s Online Presence

Today’s businesses must take control of their brand’s presence within the market. If they don’t, the internet could turn into a very unforgiving place. As a matter of fact according to website OnlineReputationReviews, a person’s online reputation can be destroyed negative criticisms and reviews. These helpful points will reinforce how important it is for a business to keep their online reputation intact.
Consistence Online Brand Experience

When a business is out in the market they transmit a particular identity to the outside world. People will evaluate and examine this reputation to figure out what they are, how they act and what role they play within society as a whole. Once consumers figure out this information they will then use it to identify a business and its overall reputation.

Restaurants are known for the types of foods that they serve; electronic retail outlets are identified for the products that they sell or the services they provide. If a business wants to be perceived a certain way by consumers, they have to control every aspect of their business.

Everything from the types of products they sell, their employee interaction with the public and how their enterprise operates on a daily basis must be carefully controlled by management and employees. These factors are critical to brand recognition and identification.

Impact the Local Market on a Global Scale

Online reputation management will also require businesses to examine their products and service locally but with global implications. Keep in mind that most businesses will use the internet to market and sell to consumers within their local community. However, that does not mean that they will not have customers from outside of their location.

Having a good reputation locally is important but having a solid global reputation is just as crucial to success. So a business should just make sure that their online reputation is just as good on a global as well as local scale.

A business should also examine their communications, stakeholder strategies and ways to improve their standing within the market. Once an organization puts these processes into practice they should be able to increase their market value and share. More information about ORM is available on CMS Wire.


Rental Boom in Brooklyn: Will It Turn Into A Glut?

The views of Manhattan, which was previously expansive from a building’s rooftop, are now blocked with rising towers. The Junior’s restaurant’s sign, which was once impossible to miss in the area, is now only visible in between new constructions.

Either completed or under construction, there were 19 residential towers in the 10 block area of Flatbush, which stretches from Barclays Center to Myrtle Avenue. Once all these towers are completed, these will add more than 6,500 apartments to the New York City’s overwhelming housing stock.

A research firm, Nancy Packes Data Services reported that there are numerous new apartments built in the neighborhood and roughly, one fifth of them are all rental units, which will become available in 2017. This might lead the Brooklyn rental market to take off right past boom – to glut.

Sofia Estevez, a developer and executive vice president of TF Cornerstone, said that the Brooklyn market has become saturated and may take two years or more to stabilize. Her company will start offering apartments in a 714-units and 25-stories rental building at the Bond Street next spring.

This overbuilding in Brooklyn has caused prices to soften, even in the highest end of the market. This construction boom as prompted many landlords to offer deals to fill their apartments, which dwarf down the surrounding row houses, tenements and brownstones. Some landlords offer two months free rent and free use of the building’s amenities such as the fitness center. The building consultants and developers are not predicting that rental fees will plunge. However, they do expect that rental fees will stagnate and may ease in a short period of time.

In a study conducted for Brooklyn rents, it has been reported that while median rents on an entry level apartment had increased by 50 percent since 2009 until today, the ones located at the area’s highest end had decreased by 4 percent.

Nevertheless, Mr. Schwartz, builder and owner of the Slate Tower located at 1 Flatbush Avenue, said that he is not worried about the number of residential towers going up. He further added that “Brooklyn is still the coolest place to live on earth.”

New York Yankees Continue Surge and Have Chance at Playoffs

The New York Yankees, who have played in New York City for over 100 years, are the most historic and successful Major League Baseball franchise. The Yankees have won more World Series and American League titles than any other franchise and have a long list of players in the Hall of Fame. While the Yankees have historically been one of the best teams of all time, the 2016 Yankees have struggled to play well consistently. While it once appeared that the Yankees season was over, a recent publication (http://theinscribermag.com/sports/why-the-new-york-yankees-will-make-the-playoffs.html) gives reasons why the Yankees could still make the playoffs.

The 2016 season has been a significant season of transition for the Yankees. The Yankees are still dealing with the recent retirements of future Hall of Famers Derek Jeter and Mariano Rivera. During the 2016 season two additional players, Alex Rodriguez and Mark Teixiera both announced that their careers were coming to an end as well. At the mid-point of the season, the Yankees looked like long shots to make the playoffs and they ended up trading several key players, including Aroldis Champan, for prospects with significant potential.

While the Yankees were already preparing for the 2017 season, it now appears that the team suddenly has a lot of life left. Rookie Catcher, Gary Sanchez, has been the hottest player in baseball over the past month. He is making a strong case to be Rookie of the Year in the American League and is showing significant signs of potential. Furthermore, the pitching staff has done very well, despite having a very depleted starting rotation and bullpen.

As it stands today, the Yankees are fighting for one of several playoff spots. They are currently in fourth place in their division and are 6.5 games behind Toronto for the division lead. However, they are only 3.5 games behind the Red Sox and 4.5 games behind the Orioles, which are currently the AL leaders for the two Wild Card spots. If the Yankees can play well the rest of the season, they have a very good chance of catching one of the two teams and playing in the Wild Card game. This is further supported by the fact that the Yankees have several games left with both of the teams ahead of them.