Even David Hasslehoff could not save the home cleaning and repair company startup, Homejoy. The company hired the former Knight-rider star to headline a commercial for the company that was founded by siblings, Adora and Aaron Cheung. The company is based in San Francisco. The idea for a home cleaning and repair company is not new. The idea for a home cleaning and repair company that allows people to book independent contractors is relatively new. Their biggest competition is Handy. Handy is a similar operation that allows users to book a cleaning or repair service through their app.
The company filed for Chapter 11 bankruptcy in San Jose court. Certainly, expectations for the new startup were high. This is based on the amazing success of their biggest competitor, Handy. The Homejob company was off to a good start. They acquired funding from several wonderful resources that included Google Ventures and First Round Capital. The company quickly expanded to several countries, offering cleaning and repair services to clients for 25 dollars per hour. However, it was not smooth sailing for the company. The company faced a number of challenges that led to rough waters. The startup is in the midst of a large number of lawsuits that forced it to close the operation.
Handy Technologies Inc.
Handy is a company that offers residential cleaning and repair services through a booking software application. The on demand cleaning service scored a major hit with consumers. In fact, the mobile applications have reached a point in booking $1 million per week. Independent Contractors like working with the handy application. They are able to work the hours they prefer, any day of the week. Handy’s amazing success led to other entrepreneurs trying to grab a share of the market. However, Handy still leads in offering cleaning and repair services through a mobile booking application.
Handy is still enjoying amazing success, while competitors find that it is difficult to grab a piece of the market. Today, the Handy service is in about 25 countries across the world. Nearly 200,000 independent contractors have applied to the site. Their popularity and success continues to grow and dominate the market.
Check out the full article here.